The Angel Investing Process

Identifying Investment Opportunities: Angel investors look for promising entrepreneurs with business ideas, often in industries that the investor understands or believes have significant potential. Identifying those with promising business models, good growth potential, and alignment to their interests, ethics and beliefs.

Due Diligence: Performing due diligence is essential and involves conducting financial, legal and operational reviews of the business. Including thorough research, analysis and evaluation of the team, business model, contracts and market.

The Pitch: Entrepreneurs present their business plans and vision to potential angel investors, often through pitch meetings or events, or sent via a pitch deck.

Reviewing the Presentation and Pitch Deck: Investors assess the entrepreneur's pitch, considering factors like the uniqueness of the idea, market potential, and the team's ability to execute.

Negotiate Terms: Both parties negotiate the terms of the investment, including the amount of capital, equity stake, and any other conditions.

Closing the Deal: Legal documents are finalised, and the investment is officially made. The startup receives the funds, and the investors receive their equity.

Filling the Round: The startup raises the agreed-upon amount of capital from one or more angel investors.

Then the hard work starts